The danger in just 'writing some survey questions quickly' to measure... anything!
We have all been there. When your organisation / department needs an engagement, well-being or customer satisfaction survey whipped up, quickly, to tick some boxes in order to meet KPIs. Yes, we know this happens. Well, as easy as it might sound, or seem, there can actually be quite dire consequences when questions do not measure what they are designed to, or intended to, and when inevitably, dollars get invested to action those glaring 'problem areas' which have to be fixed
